A Slack bot for the 2016 presidential election focused on a two-way conversation with readers, allowing them to submit questions that would be seen and responded to by Times staffers. I don’t think that’s the kind of news that fatigues people.”įebruary 5, 2016The New York Times has experimented with Slack apps in the past. If you read that great real estate story about the tower in Midtown that billionaires live in, that’s just a fun read. “ we’re also really good at telling really delightful stories. “There’s a certain kind of news that’s really exhausting and fatiguing and depressing,” Dubenko said. Dubenko said her team is more interested in providing content that sparks conversation. The Times’ Slack app won’t send you breaking news alerts. If you feel a jolt of panic when you hear Slack’s knock brush notification sound - and already get too many news push notifications - don’t worry too much. We need to understand the ways in which our coverage is useful to people in different contexts.” “How are we useful to their lives, in their careers, in the ways they build company culture with their colleagues? … More and more people are working remotely. “We need to understand how a Times reader, in their personal life, uses The New York Times in a professional context,” Dubenko said. The Slack app is part of The Times’ larger exploration into reaching new audiences, deputy audience director Anna Dubenko said. On Thursday, The New York Times launched a Slack app that’s designed to help foster conversations about Times stories where people already are - that is, in their existing Slack workspace.
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